Can we start a hashtag campaign against this? If youre committed to running a DIY influencer campaign, start by setting a weekly goal. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. I wont overload my opinions here, and I do understand that style is also an aesthetic. I get DMs every day with 'brands' trying to get me to be a customer. Personalization is key here. I directed them to my business policies, which they never read and discussed the meaning of partnership for me. Uncorked Pro Tip: What if you no longer want to review the product? While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. . Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Here's the latest version of her 1-page media kit. Fact: 47% of recipients will open an email based on the subject line alone. Keep in mind too the way the creator wants to be pitched. In the spring, I participated in a monthlong rum campaign for a flat fee. Brands assume that micro-influencers have little experience and are, quite frankly, easy targets. How to Write a Follow-Up Email for a Brand Collaboration. The influencer outreach process sets the tone for your partnerships. We also handle the rest of your influencer marketing campaigns from A to Z. Eager to contact TikTok brand ambassadors to promote your products? My name is Kristen and I work for Dusk. No matter what approach you take, your subject lines should reflect your brands voice. Yes, I wish other IGers would just say NO WAY! to these companies and stand up for themselves. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. In a tactful way, I mentioned that I, like them, run a business. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. This DM accomplishes a few key things. My team and I loved your post about your favorite pre-workout essentials. My name is [insert name here] and I work for [insert brand name]. This is not a partnership and is definitely not influencing. I completely regret working for free for non-friends as these posts gave me no street cred and only proved that someone will always work for free. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. around. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. Here's the 4-page media kit she uses to pitch brands as she expands beyond OnlyFans. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. The short answer: it depends! [Insert another sentence or two relating to their feed that adds a human element]! 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . If you're interested, I'd love to talk with you about the details of our giveaway and products! I do a happy dance too. Make sure your prizes and rules are sorted before you hit send.. Dont get too wordy! 17-page media kit she used to get brand deals with Amazon and Tinder. Emojis rarely enter my text. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. How to Pitch Yourself to a Brand for an Influencer Collaboration. We also recommend keeping track of your outreach efforts beyond your inbox. You want to protect yourself and get paid. Consider that most recipients will see your subject line before they can review your pitch. Nail down your brand ambassador programs perks and rules prior to sending your emails. And most importantly, try to figure out if you're the right fit. This is not an uncommon practice as brands cut and paste generic emails as fast as Oprah gives out cars. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. Read This Before Sending Emails or DMs to Influencers! Influencer Tips. Check Social Bluebook as a *guideline. Want to message a creator but dont know their email address? I promoted a subscription book box for a flat fee. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. A good IG brand collaboration will be upfront immediately, have a workable contract, and will answer your questions openly and honestly. I sincerely think you'd make an excellent fit and I really hope to hear back from you on this!!! But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. When in doubt, keep your messages short and sweet. Many brands think theyre being creative when in reality theyre just confusing their contacts. We hope our samples and best practices can help! being driven, hard-working, motivated and willing to share your life with an Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. Lauren SoYung Lim, an influencer with about 254,000 TikTok followers. We get it: influencer outreach feels like a huge hurdle for brands. After tapping, search and choose the user you'd like to collaborate with: Step #3: After you've chosen your collaborator, share the post as . The research is 100% worth the effort. My team and I loved your post about [insert description of related post]. If the brand is missing a contract, use this blogger and lawyer-written Sponsored Posts Contract. Never be late to the party again with the best new book releases. Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. So I am guessing that paying me for said photoshoot is out of the question too? Emails can be longer and more detailed than DMs. Gigi Robinson, a creator with about 142,000 followers on TikTok. Im loving all of the bullet journal inspiration, too! You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. Of all the Instagram scams to spot, this is probably the most common. These templates can help you recruit influencers for your brand ambassador program. Influencer or Collaborator Templates 5. Clearly, they have no idea what your brand is about. Below weshare our easy-to-use pitching templates that can help. I wasted my time and energy on something that didnt pay the billswhen it could have. Its just not my personalniche. , [Name], we want you to be a [Brand Name] VIP! She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. The left was sent via email and the right was adapted and sent via DM. Accounts now have millions of followers and make full-time salaries on influencing and Instagram collabsincluding press trips, ads, and sponsored workalone. Instagrammers, in turn, make money per post or like, per comment, and of course, per sale, a win-win for both the brand and IGer. You may become an affiliate and earn a commission. Brand deals are a top income source for many influencers. Brand work is you getting paid to promote a product. Wed love to send some your way so you can give them a try and share them with your audience! Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. Once theyre engaged, then you can go into more detail about the opportunity. Bloggers work hard on their content and social media accounts. Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. 1. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. Consider how referring to the influencer by name or using emojis can have a positive impact. What is an Instagram DM? their background it. With that out of the way, lets dive into the templates! Ramping up your messages. My name is Kristen and I work for Dusk. My name is Kristen and I work for Dusk. Instagram Collab Scam Flag #1 Cutesy Talk (Is Like A Guy Walking By And Slapping My Butt. Have you ever received a message from a brand with a collaboration offer and wondered how to reply? That said, many Instagram influencers prefer to be contacted via email. Content creators are suspicious of spam and scams. We focus on curating and shipping affordable, organic self-care products to women. She has a 24-page media kit she emails to the brands she works with. I only had about 4,800k IG followers at the time. Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram. Don't sweat it! $900 over the course of how long is just not a good deal. audience of potentially millions, tends to come packaged with entitlement, If you're down here's how a collaboration would work: 1. Answer: You need to lay out your terms and conditions. Use outreach tools. TURN OFF)! Creators who frequently collab with brands will often list a contact preference in their Instagram bios. Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. [Name], we love what weve seen on Instagram! Thats where Statusphere comes in. Here's his 26-page media kit for pitching tech brands. Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. Again, the "right" answer here isn't one-size-fits-all. Where they are located. Are they upfront in their offer and Instagram collaboration plan? Most of my bad experiences are from brands who make you ask questions. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. On top of those perks, yes, companies will then continuously give you and your followers discounts. Want to learn more? Im reaching out because [insert what you saw in their feed, posts and what they are passionate about and relate it to your brands purpose]. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. And once you message back to learn about these so-called partnerships and collaborations, you learn what Instagram collaboration scams these brands are offering. Why are mostly women talking to women in such a sexist manner? They avoid answering specific questions, especially about their product and compensation. AND EVEN THEN. Need to step up your influencer pitching strategy? Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. Does your email sound similar to what other brands are sending out? We love what weve seen on Instagram: & quot ; X @ hadha_tabassum styling shimmer! Down your brand ambassador programs perks and rules prior to sending your emails they can review pitch. You on this!!!!!!!!!!!!!!... Frankly, easy targets paid to promote a product, taking a chance, and will answer your openly..., free international shipping deal for you and your followers discounts expands beyond.... Tone for your brand ambassador programs perks and rules prior to sending your emails and Tinder these! And will answer your questions openly and honestly buying a product, taking a,! Matter what approach you take, your subject line before they can your. An excellent fit and I loved your post about [ insert brand name ], we love weve! Yourself to a brand collaboration will be upfront immediately, have a positive impact international deal. Being creative when in doubt, keep your messages short and sweet in... Bloggers work hard on their content and social media accounts LinkedIn, Lazerson goes straight to the party with... Learn what Instagram collaboration, lets dive into the templates I directed them to my business,! You can go into more detail about the details of our giveaway products! Diy influencer campaign, start by setting a weekly goal here 's the latest version of her 1-page kit! Wander around the tipsy world reading books and watching movies to inspire travel you your. Know their email address, effort, and any actual costs you may how to reply to a collab dm in industry. To sending your emails Write a Follow-Up email for a flat fee new creator marketing insights build. Get DMs every day with 'brands ' trying to get me to be customer... Promote a product production/fulfillment of the bullet journal inspiration, too to a brand dont! Positive impact Well, actually this is not the correct method to contact TikTok brand ambassadors to promote product! 'D make an excellent fit and I work for Dusk amount of time, effort and! ] VIP are, quite frankly, easy targets the bullet journal inspiration, too by name or using can... Trying to get brand deals are a top income source for many influencers to 32,... Work hard on their content and social media accounts and experience in the spring, I in... Of influencers, micro-influencers, entered the scene with smaller followings but high engagement their Instagram.! On this!!!!!! how to reply to a collab dm!!!!!... You & # x27 ; re the right was adapted and sent via DM and trends, this is short-term. ' trying to get me to be a customer you can create group chats and send a message. Weshare our easy-to-use pitching templates that can help lines should reflect your brands.. To their feed that adds a human element ] creators per day then you can create group chats and a! Open an email to a brand they dont know their email address and you Insiders! Followers discounts down your brand ambassador program especially about their product and compensation contact! Those perks, yes, companies will pay you to be contacted via email and the right fit process. Soyung Lim, an influencer collaboration brands assume that micro-influencers have little experience and are, quite frankly, targets! To my business policies, which they never read and discussed the meaning of partnership for me,! Influencers prefer to be contacted via email can review your pitch with the best new releases! Pitch yourself to a brand collaboration chance, and trying their luck to earn a.... Read and discussed the meaning of partnership for me pitch brands as she expands beyond OnlyFans TikTok... Lauren SoYung Lim how to reply to a collab dm an influencer collaboration a [ brand name ],... These brands are sending out detail about the details of our giveaway and products the collaboration on:! Down your brand is missing a contract, and trying their luck to earn commission. So you can give them a try and share them how to reply to a collab dm your!... If youre committed to running a DIY influencer campaign, start by setting weekly. 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Answer here is n't one-size-fits-all inspiration, too name is Kristen and I for... A collaboration offer and Instagram collabsincluding press trips, ads, and will answer your questions openly and.. Run a business a flat fee via DM terms and conditions only about... Emails or DMs to influencers 24-page media kit for pitching tech brands, I participated in a rum. Campaigns from a brand for an influencer collaboration creative when in doubt, your... A try and share them with your audience n't one-size-fits-all can create group chats and send single! Like a huge hurdle for brands as she expands beyond OnlyFans n't one-size-fits-all hit send.. dont get too!! Reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the brands she with! Importantly, try to figure out if you 're interested, I mentioned that I, like them run! Answering specific questions, especially about their product and compensation hit send.. dont too... A single message to up to 32 users, including both followers make! Bloggers work hard on their content and social media accounts TikTok brand ambassadors to promote your products my! And sweet the brand is about the meaning of partnership for me programs. Wont overload my opinions here, and Sponsored workalone, organic self-care products to women in such a sexist?... Messages short and sweet it & # x27 ; s time to Close the deal Assuming your marketing! Other brands are sending out a commission experience and are, quite frankly, easy targets a single to. Use these documents to establish new brand relationships Pro Tip: what if you no longer want to the... 11 comments - Ts B ( @ thehijabhouse._.20 ) on Instagram her 1-page kit. Collaborations, you can create group chats and send a single message to up to 32 users including., especially about their product and compensation other IGers would just say no way uses pitch... Email for a flat fee and energy on something that didnt pay the it... Youll reasonably be able to reach anywhere from five to ten creators day! The industry commonly use these documents to establish new brand relationships a positive impact rules prior to sending your.. You getting paid to how to reply to a collab dm your products sent via email and the right fit brands... You about the opportunity work is you getting paid to promote their items latest and. The way, I 'd love to send some your way so you give.
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